Financial Clarity. Strategic Focus. Real Partnership.

We help business owners turn financial fog into forward motion.

Outsourced Financial Strategies specializes in fractional CFO services that go far beyond the numbers. With 25+ years of experience in financial leadership, we partner with growth-minded companies who want to scale with confidence.

Led by Tonya Kent, a seasoned expert in financial planning, forecasting, and operational insight, we combine strategy and support to uncover what’s really going on in your business. Whether it’s improving cash flow, planning for growth, or navigating high-stakes change—we’re in it with you.

25+

Years of Experience

Tonya Kent, M.S.

Tonya Kent brings more than 25 years of hands-on experience in accounting, finance, and business strategy. She has served in leadership roles across a range of industries, partnering closely with business owners and executives to bring clarity to their financial picture and confidence to their decision-making.

Known for her thoughtful, solutions-oriented approach, Tonya combines deep financial expertise with real-world business insight—including time spent as a Director of Sales optimizing team performance. Her ability to see both the numbers and the bigger picture makes her a valuable strategic partner to growing businesses.

Tonya holds dual bachelor’s degrees in Accounting and Management from Northeastern University and recently earned a Master of Science in Business Analytics from the University of Massachusetts. She remains passionate about empowering leaders with the financial insight and tools they need to grow sustainably.

Why we exist

We believe business owners deserve more than spreadsheets and vague advice. They deserve a partner who brings order to chaos, sees the patterns behind the numbers, and guides them forward with calm, confident leadership. That’s what we do, and it’s why our clients keep coming back during their most critical transitions.

Who we work with

Our clients are ambitious founders, CEOs, and executive directors. They run established organizations—often with six or seven figures in revenue—and they’re ready to lead strategically. If your business is growing and your numbers feel like a black box, we can help.

What Clients Say

"I’ve had the privilege of working alongside Tonya for over 20 years—first as my controller and CFO, and now as the indispensable analytics partner I bring into client engagements. Her blend of deep financial acumen and razor‑sharp data insights gives me and my clients the clarity and confidence needed to drive growth. Tonya’s integrity, professionalism, and genuine care make her a seamless extension of my team. Whenever complex financial or analytical challenges arise, I know she’ll deliver exactly what our clients need."

"Tonya stepped in as our Interim Controller during an equity raise and a pivotal transition for 99Degrees. She brought calm, clarity, and expertise when we needed it most. Her sharp financial skills, clear communication, and thoughtful leadership quickly built trust across our team. We’ll miss her—and hope to work with her again on future strategic projects."

"I had the pleasure of collaborating with Tonya and her long-time client on the strategic upgrade to their accounting system, transitioning to Unanet—a project-based accounting solution. As a Senior Conversion Specialist with Outsourced Accounting Services, a partner of Unanet, I worked closely with Tonya throughout the development, training, and conversion process. Tonya was an invaluable partner, demonstrating expertise and dedication that greatly facilitated the successful implementation of the new system. Her contributions were critical in addressing the growing needs of the client, and I wholeheartedly recommend her as a strategic partner. I look forward to the opportunity to work with Tonya on future conversions for her clients."

By the numbers

A case study

From “Normal” Turnover to Sustainable Growth

The Challenge

A growing service business came to us eager to scale. Demand was high, leadership was motivated, and the next level felt within reach. But something wasn’t clicking.

They had accepted high staff turnover as just “part of the industry.” It had become background noise—expected, unmanaged, and unchallenged. While they focused on growth goals, they didn’t realize this hidden issue was quietly blocking progress.

The Approach

We started with their financial data and quickly noticed patterns. Costs related to recruiting, onboarding, and lost productivity were rising fast. We brought this to the leadership team’s attention and made one thing clear: high turnover wasn’t normal. And it wasn’t sustainable.

We calculated the true cost of turnover and showed how much it was undermining their margins. Then we built a financial plan to address it. We restructured team roles, adjusted compensation strategies, and implemented a staff training program designed to improve retention, consistency, and long-term productivity.

The Results

With a clear plan in place, turnover began to decline. The new training program shortened onboarding time and helped employees ramp up faster. Productivity stabilized, hiring costs dropped, and leadership finally had the stability they needed to grow with confidence.

Why It Worked

The breakthrough came when the team realized they didn’t have to accept the chaos. With financial clarity and a strategy that tackled the real problem, they were able to build a business that supports growth from the inside out.